Here Comes 'TV Everywhere' [Light Reading: The Bauminator]
Today the wraps come off TV Everywhere, the first entry for cable television's plans to bring content from the television to consumers' broadband connected computers and their mobile devices. Comcast and Time Warner are jointly announcing today a trial run of TV Everywhere for 5,000 customers.
Earlier today, I reported that this announcement was between Comcast and Time Warner Cable. However, my good friend, Ellen East at Time Warner Cable sent me a note to inform me that the agreement is, in fact, between Comcast and Time Warner, the content company. Someone's going to have to change their name!!
That said, this first test of TV Everywhere will involve a level of authentication - meaning that the customers in the trial will verify to TV Everywhere that they are already cable television customers. Once the authentication takes place, customers will be free to peruse and view a plethora of video content from their favorite shows to watch online.
For those of you who are fans of Hulu, you will want to check out this announcement today and the offerings that TV Everywhere will have. Instead of being mainly a destination to catch broadcast programming you missed, like Hulu, TV Everywhere looks to have a much more robust lineup of your favorite broadcast and cable programming.
I'll have more on today's TV Everywhere announcement after there are more details available. And while it's just an initial trial, it represents the first step into the future of cable television wherever and whenever you want to watch.
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