Comcast and Time Warner announcing TV Everywhere today

Here Comes 'TV Everywhere' [Light Reading: The Bauminator]

Today the wraps come off TV Everywhere, the first entry for cable television's plans to bring content from the television to consumers' broadband connected computers and their mobile devices. Comcast and Time Warner are jointly announcing today a trial run of TV Everywhere for 5,000 customers.

Earlier today, I reported that this announcement was between Comcast and Time Warner Cable.  However, my good friend, Ellen East at Time Warner Cable sent me a note to inform me that the agreement is, in fact, between Comcast and Time Warner, the content company.  Someone's going to have to change their name!!

That said, this first test of TV Everywhere will involve a level of authentication - meaning that the customers in the trial will verify to TV Everywhere that they are already cable television customers. Once the authentication takes place, customers will be free to peruse and view a plethora of video content from their favorite shows to watch online.

For those of you who are fans of Hulu, you will want to check out this announcement today and the offerings that TV Everywhere will have. Instead of being mainly a destination to catch broadcast programming you missed, like Hulu, TV Everywhere looks to have a much more robust lineup of your favorite broadcast and cable programming.

I'll have more on today's TV Everywhere announcement after there are more details available. And while it's just an initial trial, it represents the first step into the future of cable television wherever and whenever you want to watch.

Comments

[Miranda]

Comcast is indeed offering TV Everywhere with limited mobility. You have to be inside of your home streaming the content to you computer or otherwise. Comcast is just jumping on the bandwagon that the other large pay TV providers have been on for some time now. Seeing as I am an employee of DISH and a long time subscriber I have had this ability for a majority of last year (2010) and I can say that it actually can be called TV Everywhere. I don't have to be at home, or even in the state for it work. I can be anywhere in or out of the US, and now that my friends is TRUE TV Everywhere.