Cable: We're DTV-Switch Ready [Multichannel News]
Four days and counting! By the end of this week, the remaining television stations that are still broadcasting an analog signal will transition to digital. At last week's FCC session on DTV preparedness, the National Cable and Telecommunications Association's (NCTA) President and CEO Kyle McSlarrow detailed the cable industry's rapid response strategy for the final week leading up to Friday's digital transition deadline.
McSlarrow announced the reopening of the NCTA's DTV war room for a full-time response center for cable engineers to respond to any issues resulting from the transition. In addition, the NCTA plans to host a series of conference calls among various cable executives, broadcast executives and engineers "before, during and after June 12." Around 42 percent of broadcast stations have already transitioned to digital, and the NCTA stepped up to make sure the transition of those stations went smoothly during the nation's May 21 soft analog switch.
In total, the cable industry has spent over $250 million on DTV education public service campaign and a DTV call center to aid viewers in evaluating all the options available to them to prepare for the digital transition. That call center will be working overtime this week to aid the estimated 3 million households that remain unprepared for the transition.
So, if you were one of those students who wrote your term paper the night before it was due, you're probably in need of a quick digital transition solution on one or more of the TV's in your home. Help is on the way if you simply give Insight a call. We would be happy to be your DTV solution.