Fewer than 3% of U.S. Homes Unready for Digital TV Transition [Nielsen Wire]
We're just a few short weeks away from the nation's transition from analog television broadcasts to digital. And even though over 40 percent of broadcast stations have already transitioned, there are still millions of Americans who aren't yet ready for the transition. As they have for several months now, The Nielsen Company has released May's count of households that are still unprepared for DTV. This month's count totals 3.3 million U.S. households.
While that is still a large number of Americans that are heading for a static filled screen after June 12th, it's a number that has slowly worked itself lower and lower over the past five months. On February 15th, just before the originally planned deadline, just over 5 million American homes remained unprepared. And at this point, the unprepared homes represent less than 3 percent of households nationally.
From a regional standpoint, within the Insight footprint, the two reported metro areas in Nielsen's count -- Columbus, Ohio and Louisville, Kentucky -- report better than average DTV preparedness rates. In Louisville, 2.42 percent of homes still need to get ready for digital television. In Columbus, only 1.51 percent of households aren't prepared.
If you're one of the few DTV holdouts that hasn't resigned yourself to watching static after the digital transition, there's still time to give Insight a call. We're ready to be your DTV solution, helping get all your televisions connected to cable, preparing you for the digital transition. And remember, even if you're ready on your main TV, all the analog televisions in your home needs a solution if you want to keep using them after June 12th.
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