Cisco's Chambers: Video Will Be 90% of Network Traffic [Bit Rate]
Every day we're seeing the signs of the increase in the percentage of network traffic that comes from online video. Yesterday, Cisco held their quarterly earnings call to inform stockholders about the company's performance over the previous three months. During the call, Cisco CEO John Chambers commented on the future of video growth on the Internet. Chambers said:
“We believe that video will account for 90% of the load on networks in the future. Intelligence in the network is required to get the right device to the right screen with the right capability to search video content in a secure way across any combination of networks while at the same time having an ability to push the content to common, communities of interest. Stay tuned because you will be hearing a lot more about video from us over the next several years.”
Ninety percent? Wow! With the growth of online video and cable operators employing IPTV technology, it wouldn't surprise me if we're looking at Chambers' prediction becoming reality in a few short years. He's also correct that networks will need intelligence to ensure the proper delivery of the video content that users' want. As more and more people look to the Internet to watch television and movies, responsible network management will become even more critical to allow each user an enjoyable viewing experience.
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