Adobe Wants to Reshape Online Video [NYT Bits Blog]
In the same way that Google built an empire on serving up relevant search results from millions of cataloged web pages, Adobe views a search application for online video as the next big thing for the web. Last week, at the National Association of Broadcasters conference, Adobe previewed the beginnings of what it is calling Adobe Story. While it's still in private testing, Adobe Story aims to make online video content searchable by users. And, while some might say that online video is already searchable by tags and text-based descriptions, Adobe Story is much more ambitious than simply allowing search on pre-existing textual information.
Story aims to have the ability to read movie and television scripts, decode the content of each script and accompanying video, and allow the video to be searchable by keywords within the script - forwarding the video to the exact position the word appears within the video. Want to watch video of your favorite actor or character? What about searching for your favorite movie lines? Adobe Story looks to categorize and make it all searchable by users.
With the exponential increase of video content available on the web and the increase in the amount of video that the average user consumes, creating another layer of searchability of video is an important step in online video's proliferation and ease of use.
Comments