Nielsen: 4.5M Households Not Ready For DTV Transition [Broadcasting and Cable]
Nielsen reports that as of the beginning of March, 4.5 million U.S. households are still unprepared for the digital television transition. Nielsen defines unprepared as a household without cable or satellite, or not having any televisions connected to a digital converter box or with a digital tuner. That number is down by 570,000 households from the same report in early February.
According to this article, the National Association of Broadcasters (NAB) has taken issue with the Nielsen numbers in light of the February 17th transition of about 25 percent of the nation's television stations. Call volume in DTV call centers did not reflect the large numbers of unprepared households Nielsen reported, the NAB contends. One of the biggest issues consumers faced, based on call volume was from DTV prepared households needing help with digital converter box rescanning.
With the re-starting of the federal government's converter box coupon program since the injection of another $650 million from the economic stimulus bill, I'll look forward to seeing Nielsen's DTV data next month. There are over 4 million households on the DTV coupon waiting list. Provided those households get their coupons in the next few weeks and purchase their converter boxes, the millions of unprepared households should begin to drop off dramatically.
But what about those extra outlets? That remains to be seen.