Court Upholds Cable’s Position On Retention Marketing [CableTechTalk]
An FCC decision that found Verizon had improperly attempted to market to customers terminating their phone service in favor of competitors has been upheld by the U.S. Court of Appeals for the DC Circuit. The issue was heavily debated by the National Cable and Telecommunication's Kyle McSlarrow and Verizon's Tom Tauke at the time of the FCC decision. Basically, the FCC found that Verizon was violating a critical provision in the Telecommunications Act of 1996 that prohibited phone companies from using their 100-year-old monopoly power to stifle competition in the long run.
As I wrote back in June of last year -
So, the FCC (and now the U.S. Court of Appeals) have told Verizon that they've got the ability to market their phone services to their customers as frequently as they would like until the point they receive a request to terminate service. What they can't do is use their customer's phone number as leverage to try to keep their business.
For customers looking to save money on their phone bill by switching to phone service provided by their cable company, bundling it with video and broadband services, this ruling is a big win. Phone companies must follow the rules and provide a timely number port to the provider of your choice without holding your phone number hostage to a marketing pitch.