Google and Friends Release Net Neutrality Measuring Tools [Slashdot]
Google, in partnership with the New America Foundation and the
PlanetLab Consortium, have taken aim at ISP network management, with
the release of Measurement Lab (or M-Lab), a set of online tools that
allow broadband users to test whether ISPs are managing peer to peer
traffic. Google is promoting M-Lab as a way to crowdsource gathering
data about ISP network management practices. Undoubtedly, Google and
its partners want to use any data they gather through M-Lab in their
effort to lobby Congress for net neutrality regulation.
I've written extensively about how and why Insight manages its network to ensure a high quality of service to all Insight Broadband users, including those who frequent P2P applications. Indeed, based on our customer research and independent surveys, we're pretty good at it. Our broadband customers rate us as one of the best ISP's in the nation and number one in Kentucky. Remember, when you peel the net neutrality onion, the noise swirling around the debate is less about consumer freedom and much more about inter-industry positioning for a leg up on the information superhighway into your home.
A tool that tests network management techniques and compiles data in the name of transparency seems harmless enough. What concerns me is the potential misuse of this data to attempt to convince policymakers to embark on a regulatory scheme that restricts network owners' and ISPs' ability to manage their networks. Responsible network management has the goal of creating the best possible experience for every user on the network. Competition between telcos, cable operators, and wireless providers provides all the motivation we need to act responsibly on behalf of our customers. Management tools that are implemented to satisfy regulations instead of consumers will only degrade their experience.
And, perhaps, even better position Google and their advertisers in your face.
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