I had the good fortune to speak to the Lexington Rotary Club yesterday at the beautiful Fasig-Tipton Catering Center where the warm welcome from Rotarians, the peak-color Autumn leaves, and magnificent horses made the visit truly special.
My main goal was to advance the awareness of the February 17 digital transition and to explain what, if anything, consumers need to do in order to continue to watch broadcast television after the date. After receiving a couple of questions about the transition, we discussed other cable-related subjects, all of which we've addressed right here on this blog since we began it last spring.
There was lots of interest about the launch of Digital 4.0. In addition to wanting more clarity on what to expect, they were also interested in when. As I told the group of 200 or so community leaders and activists, we expect Digital 4.0 to launch in a couple of waves in late November and December, depending on where you live.
I also explained the reason we use the software industry's policy of numbering service upgrades -- so you can always be assured that by the time we are rolling out our latest version of our products, we're already well into the development cycle of the next release.
Other questions included:
- a-la-carte programming (it would make television prohibitively expensive);
- can we ever get rid of set-top boxes in the digital world (new Tru2Way sets can go box-free but older TV's will need one);
- why do cable rates increase (because our costs are going up, especially for programming, but customers can choose to bundle their voice, video and broadband services and save);
- when will customers have their computer on their TV or their TV on their computer (they can now and more device overlap is on the way, but only for those who want it);
Thanks to the Lexington Rotary for the invitation to speak and thank you even more for the great things you do!