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It's conventional wisdom. When it comes to communicating with the public, most companies take the safest path. They usually play their cards pretty close to their chest. I'm joining the blogsosphere to challenge that "wisdom."

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bofkentucky

On espn360

This is a new front in the content provider war, not a net neutrality issue. Carriage of sports networks like NFL Network, EspnU, CBS College Sports, the regional fox sports nets and big ten network all had similar fights and carriage lockouts when the video provider and the network couldn't agree on pricing and tiers for those networks. Along the same lines is the exclusivity contract between DirectTV and NFL Sunday ticket.

Outside of sports there are other examples that I know of. There is at least one very small cable provider who has just recently started carrying Disney channel due to some of the onerous carriage restrictions, channel bundling and pricing of Disney. Video customers were moving to other providers (The 2 satellite carries and a local FTTN telco product) and the decision was made to stop the bleeding of customers and pay up. In turn, they raised cable rates. As another example, as of now, Dish network does not carry Fox Business, but it is on Direct tv. Dave Ramsey on his radio show made a point of mentioning this fact yesterday.

What is troubling about this is espn used to sell their espn 360 product to willing subscribers of any internet carrier at pay-per-view rates as Gameplan online, why they haven't allowed subscribers to still buy at those high prices is a strange business decision unless they are getting massive subsidies from Verizon and ATT to offset the loss of the biggest cable co's (Comcast, TW, Cox, etc).

What this case does show is ala-carte pricing is going to sound better to some customers, while others are enjoying subsidized channels like Lifetime, O, Sci-Fi or EspnU

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