If you live in or near Louisville and watch television via an over the air antenna, you're going to have an opportunity soon to see whether you're ready for next year's digital transition. On September 3rd, five Louisville television stations will be temporarily pulling the plug on their analog signal and broadcasting in digital only.
WAVE-TV 3, WDRB-TV 41, WHAS-TV 11, WLKY-TV 32 and WMYO-TV 58 have announced the digital transition test will happen at 7:58 PM on September 3rd. At that time the stations will broadcast in digital only for 90 seconds, before returning to regular analog broadcasts. Those viewers with digital TVs, digital converter boxes or cable or satellite will continue to receive each station's signal during the 90 second switchover. But those without digital-ready equipment will lose signal.
So, if you're watching television next Wednesday, and the screen goes to static you'll know that you need to make some changes before next February 17th. That means getting digital converter boxes for each of your televisions, replacing your older television sets with televisions with digital tuners. If you're an Insight customer, remember that you will have no problem continuing to receive everything you receive today on all your televisions that are connected to cable. If you have additional TV's that receive their signals with an antenna, just give us a call.In other news. . . Advice for Mobile Marketers, Courtesy of Obama [NYT Bits Blog] I blogged last week on Barack Obama's plan to announce his running mate via text message. While the execution of the text messaging was a bit of a bust (traditional media scooped the text message and the text message went out at 3:00 in the morning), the idea has become a model for marketers who are looking for new ways to reach customers. More products than ever can connect to the Net [Boston.com] Are you ready for the day when your refrigerator is connected to the Internet? It may not be far off. This article details how the consumer electronics industry is working to connect the home entertainment center (and other electronic devices) to the Internet.